Probably each of us almost all the answers: see the section entitled "Links." Clearly, the question arises – what is all this necessary? This professional will answer that question easily. It is necessary to increase the number of visitors to the site, to raise the rating of the resource and to promote it in search engines. Oracle often expresses his thoughts on the topic. Such well-known search engines like Google and Yandex, constantly struggling with search engine spam. Now they not take into account links that ordinary users are left in the diaries, blogs and forums. Work only reference that puts the site owner.
How can you get to your resource such a link, which can attract people to him from the search systems? There are two main ways – exchange or buy links. Since buying links is quite expensive, talk about a link exchange. The best option – free link exchange with thematic resources. When a person passes on a link, he knows what it is about your site. He is interested in topics of your site. It is possible that it will become your constant visitor.
But we must be prepared for the fact that such transitions will be very small, only 4 – 5 per day. But, most importantly, in the eyes of search engines trust your site will rise, because references to it are the "sites – co-workers." Does your site go up measures such as TIC, PR, etc. If you sure that both site owners sharing the benefits, costs to pick up ground. To do this, there is a system. What must be remembered? The main selection criterion is, as mentioned above, thematically site – partner. Pay attention to its current performance. Choose to share those sites that have visitors, TIC and PR is about the same as you. These sites can be found by search engines, but you can just go to the right Section of the catalog and you write all the webmasters of sites that are registered in the same section where registered your resource. The greatest confidence in the search engines are sites registered in the ODP (DMOZ) and Yandex. C such sites is to exchange links first. Remember that all people are different. Sometimes there are dishonest webmasters that can "close" link to your site from search engines. Sometimes do follows. First, have your reference, where necessary, and after a while it is removed. If you have organized exchange links, you have to constantly monitor the on-site if they do. If you have organized link exchange free with only a dozen sites, it is not difficult to check every few days manually. If the link is much more difficult to do this already. In such cases, typically used in automated programs. If you want to options to improve your site, get to it users, to increase the credibility of the search engines – Organize exchange links!