International marketing promotes business growth and stability Seekirch, 24.6.2013 marketing means first and foremost: worldwide contact to market segments, distribution partners and potential customers, from the first contact to customer care – so best focus on the customers. PR and advertising ‘ make only about 15% of our marketing activities. Target groups and potential: Want to use in particular SMEs – small and medium-sized enterprises-, the international marketing opportunities. Even must, for Germany, and European countries are not enough, if companies want to be really independent of economic and grow. Why: With around 80 million inhabitants is Germany approx. 15% of the European population as a whole or only a fraction of the world’s population. An overview of the export strength of different countries or exports per capita, by 2011, is available here.
This site is to see that Germany – and this applies mainly for SMEs – has still huge pent-up demand, or obviously has many, still untapped opportunities. The existing world market or some specific regions, depending on the industrial sector, is therefore a multiple of the EU market and offers great possibilities, to the growth of local businesses – and increase their stability especially in the emerging/catching Nations (such as India, China, Russia, Brazil, but also other Asian countries and also United States) – can contribute, yes actually need to. The way: The diversity of all products and industries is no Royal Road ‘, but in any case a thorough analysis / knowledge of markets, market segments, the existing number of potential customers, the possible sales or synergy partners locally, as well as the mentalities is essential. This data must be ‘ based on market studies, if necessary. supplemented by investigations into financial backgrounds, import regulations, etc., are procured and then serve as the basis for their own objectives and Activity. When are active? Who wants to set up his company future-oriented, should have already started or start as soon as possible.