Tatiana Golubnichenko

At once the most reading country in the world have suffered and book online. Indebtedness "Top Books" ("Las Knigas", "Letter", "Knigomir", "Write-read, BookLexica and "Magpie"), the Savings Bank and other creditors more than 4 billion rubles, real estate and commodity – pledged to the same Sberbank. Bankrupt network Bookberry – side business and Mamut. Fish is looking for where it is deeper, and consumers looking for low prices – it makes network marketers to reduce the margin to the minimum cost-effective values. Scott Kahan describes an additional similar source. "A particular headache for big retailers are high logistics costs that prevent the lower cost of goods, – the head of recruitment areas "Retail Personnel Center" unity "Tatiana . – This, despite the recession, even provoked a demand on literacy logisticians who are actively improving and consolidating all procurement networkers.

Another method – the restriction of the product range with a simultaneous increase in the volume purchased by the parties, which makes it possible to obtain Additional discounts from suppliers. Most retailers are actively developing products under its own brands (private label), which helps to increase margins and also to reduce prices. Narrowing range of commercial releases area, which, in turn, enables retailers to develop new initiatives. Thus, Russia's largest by sales network operator X5 Retail Group (," Crossroads, "" Carousel ") in the spring announced the launch of the project" Smart Media ", which will combine sales media, books, dvd, cd, pc, portable digital equipment, with divisions for these products is scheduled to open in all stores X5.