It is a common feature of markets that are taking their first steps, their managers, entrepreneurs. It is a paradox involved in administrative, management and end drawing a vicious circle. I do not invest because they do not get the revenue needed, do not get the necessary income that do not invest! Administrative tools are not used as first-order sales budgets, expenses, investments, on the contrary such decisions are taken with the absolute confidence that comes to have many years of taking them behind the technical procedures. In determining some aspects to the screening business, deal with confusion in interpreting the expenditure and investment, it is not clear that what is spent is not returning to the company, although they can develop their organizational life and that investments generate future revenues; and it happens to determine what is expensive and it has a high price, not looking properly, that some things with high prices can have a very low cost benefit of company. No market research, ignoring the preferences and tastes of customers, the movements of the competition and what is worse it works based on the assumptions of a manager who never leaves his office to have contact with the market, among other things, changes with each passing second.
The products are designed based on the experience of a person, ignoring the provisions dropped after scientific studies, technological and technical. In the absence of basic tools to manage efficiently and effectively, it creates an important space. Employers, large cities with developed markets, do not walk but are trained in the academy, connoisseurs of scientific theories, supported by technology and technique, formed based on multiple experiences, skills and vision developed strategist; detect these areas and come to establish their business. They crowd out local entrepreneurs, with the indulgence of the customers, as we offer the products, which they were waiting to meet their needs. With programs, policies, well-run tactics and strategies from the perspectives of corporate marketing, where investments are made to fit the market and are encouraged to find the answers needed to ensure the revenue to develop a competitive and upward approach.