The simple success formulas of the past have a successful online PR with online press releases stock even in the digital age. Anton Fugger (1493-1560), German merchant and banker, knew over 500 years ago one of the online PR success formulas: “The best language is always the customer.” A change of perspective in the online communication has undergone in the last few years it with customers: the benefits for the customer and not the pure product information is at the heart of the message. In the context of online PR, companies have numerous opportunities to present themselves on the Web, authentic and meaningful. This strengthens the own reputation and customer loyalty. Especially the online press release revealed its potential as a standalone communication instrument with direct route to reach of the target groups. Manages the PR professionals from agencies and companies through the editorial message value of online press release to speak directly to the target groups. Cause these optimization measures of online press release, that the a closer customer communication. This includes the provision of information, prospects and customers offer added value.
The King discipline for a target group-oriented corporate communications and successful online PR is “Change of perspective” – not from the point of view of the company, but from the perspective of the target groups write. When a grocer in his latest exotic fruit presents and several sections on turns the origin story and pricing for freedom, the readers inevitably the question ‘what I can do about it?”. The value for the customer should be clear. Examples of easy-to-implement ideas for recipes and appealing designs move closer to the interests of the target groups and provide a noticeable increase in resonance and interaction. 2. Structure gives the answers – information clearly and prepare online press releases should make a good figure not only in content but also formally.