Merchandising

By | January 28, 2013

It must be borne in mind that by properly combining these factors generate in our customers need to buy more than you need. If percentages are used properly, the colors, the Billboard, location of products and sections etc.. We would be arrive to the client in a 55% test this with retail stores who are experts in Merchandising, when entering the store you you can attend only and the same signalling you are guiding towards the product that you want to. If also use a PA system or pleasant music and mention the different offers and new products that have come here we would be reaching the customer by 73%. Finally if we add a few pleasant scents we would be coming to customer at 100%. Another important factor is the convenience of studying the competition, review in the area both direct of substitute products competition. In all businesses a product there is star that is the one that has great interest to customers, and also attract them, but without that therefore It must necessarily be cost-effective.

Is why products star must be displayed properly, displaying next to products of little rotation which can produce amazing results products star also are located at the end of the hallway, and as exhibition of products on offer and promotion, but never as one more element of the linear. Summarizing let’s Tomas an example: in this case product star is classic Jeans for women these Jeans will be exhibited with blouses and jackets prepared a stand with a given subject where you can locate the different ways to wear a Jeans or tell a story, this story begins in the showcase and continuous in-store customer enters and finds besides posters and suddenly some guides on how carry agreement Jeans styles of bodies and the possible combinations according to the occasion. Find a pleasant aroma for example if you chose a field day the store also has a characteristic and pleasant smell regarding the topic can find a space prepared for promotions of Jeans for example which are the last collection. Additionally, arriving at the box you find at the counter for example belt or a wallets that makes them combination with Jeans and PT. These offering customer all possibilities for that in your project’s clothing store here is a success. Finally if you have multiple products star must distancing them, forcing the client to stroll throughout the establishment.


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