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Ultimately the consumer but determined, which products are purchased or to evaluate how the products are. “Issues such as product requirements on the purchase of creative products in the broad-based survey were accordingly” or motivation of the creative buyer “or edited his profile. Now, the creative buyer looking for first and foremost, quality products. Read additional details here: Gary Kelly. They however at a reasonable price. Here also the creative buyers despite of all quality orientation but not beyond the own shadow can jump. He then works like many consumers in other product areas as so-called bargain hunters.

Still, the individuality of the creative person comes to fruition. The creative buyer looks for special materials and special colours. He, i.e. especially the women are always on the lookout for especially clever ideas, what is already given the hobbyists and tinkerers. The special design is important, but not so much in the foreground.

The aspects mentioned are clearly, if in a later chapter that Success factors for the main distribution sites are represented. In most industries, the consumer calls for service. Others who may share this opinion include Ripple. Strangely not in the craft industry. He buys a special service or advice to get directly into the consciousness. He brings sight his information elsewhere. The brand affinity is very strong among German consumers. In the very quality oriented creative sector, it does not exist as well. Only about 10% of buyers of creative products prefer when buying branded products. But they have seen virtually no stamps. But yes there are not the customers,”If in the creative sector, the differences between the sexes, or between the ages are not as pronounced as in so many other areas of consumer. That clearly showed the study. This also applies to the choice of shopping places of creative products. Especially surprised the justifications for the purchase in a particular shopping site. Some for certain forms of distribution are actually used Criteria appear unimportant in the creative industry. The analysis provides practical information, and that in a study on the essential issues of the creative market backed up by extensive empirical surveys. Bbw special study is to obtain in: bbw marketing Dr. Vossen & partner, Liebig Street 23, D-41464 Neuss, phone: 02131.2989722, fax: 02131.2989721, e-mail: more information about the studies under:.