A company’s website is serve as a support to business that represents. The good thing about Internet is that you there is to guess anything. Anything can be measured online. What is trying to achieve? increase traffic? Generate clients? Increase sales? If it is that Yes to any of these questions, can a simple web site give a ROI 80-95%? The design of your web page is a necessary and essential cat. You should not spend more than 25% of its budget on the design of your site. Acrualmente there are very competitive prices in web design, so not should spend much on this topic. There are excellent open codes, you can use systems management of content (CMS) giving you the ability to manage all content of your website and have full control over your site… The cost of the program is free.
We recommend that you use either of these systems: Plone, Joomla, or WordPress. These platforms give you Web 2.0, compatible and backend at low cost for installation and maintenance. To properly market your web site, you should be spending 10-12% as much in design. So, you can get a Web 2.0 site at an affordable price. If you are a small company that invests $4,000 $8,000 in a basic web site, you must plan over 12 months to spend an additional $ 30,000 $ 80,000 in marketing over the internet. Money spent on marketing is what produces the visits to your site.
A simple rule: how much more traffic to your website means more business. To analyze u n potential suppliers, here are some questions that can help you: 1. how to capture traffic from visitors outside of Internet? Can you keep track of their movement through my site? If so, how? 2. How is measured the payment by clicking on advertising to ensure maximization and not lose money? 3 How can you you measure if my site is friendly to my users? 4. What you estimated how many page views on my site could determine the appropriate level of hosting? 5. Do things that has that? change on my web site? What things can I change on my own? 6 If I want to change the appearance, will require changes in the scripts of the backend of the site? 7 What you need to add a new page to match it with an ad that is running on the new site? For example, I want to announce a special and construct a specific page for this, what is required to do? 8. You can anticipate the average cost per potential customer for the web site that is? 9. Who owns the source code for the web site? In short, you must always have present their objectives. Analyze what intends to achieve with your website and invest in accordance with results that seeks to achieve.