International Meeting Statistics

By | March 20, 2016

-event Learning (2001), which has already trained more than 2,000 professionals in more than 25 editions worldwide. -events magazine (2005), read by 15,000 professionals and has 6,500 subscribers. Distribution audited by OJD. -Awards eventoplus (2006), the first and only awards to the best events of the sector in Spain and Portugal. -event Days (2007), the first fair of events in Spain and Portugal. -eventojobs (2007), the first bag of employment for professional events.

-EIBTM Show Daily (2007), group eventoplus is the editor of the newspaper which is delivered at EIBTM, the largest fair European MICE (meetings, Incentives, congresses and events). Group eventoplus also contributes to the awareness and the importance of the market through its market research. It is the only institution that analyses market events in Spain. But his research also cover other aspects, as the presence of women in the market events and other sectors, such as the pharmaceutical industry, due to its great weight in the events sector. Eventoplus group has subsidiaries in Mexico (2005) and Argentina (2006). Spain as a destination for business tourism. There is no doubt that the events market is a capital of value for Spain. A sample of them is the fact that Spain and Barcelona occupy posts privileged as a country and city that more international events received during 2008.

According to the ranking of ICCA (International Congress & Convention) no other target appears among the three leaders as a country and as a city. According to the Union International of associations of the International Meeting Statistics for the year 2008, Spain reached the third position between the ranking of international countries that more events are held, with 467 organized events. While Barcelona won fifth place with 193 events in the ranking of the cities in the world that more events are held every year. In this ranking, Spain was the only country in the world that managed to also put a city in the top 10. Also, for The Country Brand Index, Spain achieved 10th position among the 10 best countries with potential of becoming one of the most powerful brands (FutureBrands study). Upcoming challenges for the future. The events market has been an important resource for the Spanish economy. For the companies, it has become an indispensable communication tool. So, what are the following steps for the future? The challenge will be to ensure that the events are still useful. At country level, the Government and the public institutions must continue pushing and supporting the market with infrastructures, promotion and communication. In this way, it will help agencies to win tenders to organize large events. Event organizers must continue renewing its know-how and constantly remember that events provide what they promise. To do this, you must go beyond the canapes or cups and offer value real with their activities. Group eventoplus continues in its mission to be strengthened as a key player in the sector, creating tools and environments for the organizers and professionals.


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