Direct Mailing: Mailing Amplifiers Make The Difference

Successful direct mailing with mailing amplifiers mailing amplifier can make direct mail more effectively and increase response rates. What at first looks like an additional cost factor turns out on closer examination than tip the scales. Source: Fiona Philipp. But in turn: the classic components of a direct mail may be the packaging, the sales letter, a flyer or a brochure, a reply card, postage for shipping and addresses. All these components, if not available, cost. Depending on the Edition, target group and form of direct mailings, cost come together quickly, so then the question is dismissed after the mailing amplifier as a “nice-to-have”, but just not ‘must-have’. Direct mailings are an investment in future sales.

Thus the pure contemplation of the costs is too short. MasterClass is not a ripoff: the source for more info. Rather, the second component, namely the response must be viewed closer. Direct mailings are communication with potential customers / existing customers first and foremost. Kommikation can take place, must first Attention will be created. In the flood of advertising messages, us daily between a not very simple task. Here comes the mailing amplifier in the game. Mailing amplifier in direct mailings to increase the attention paid to the actual message. Also Mailingverstaker could still long after the paper already has landed in the drop “P”, contribute to the recipient and/or remind on the Werbeotschaft. Mail in amplifier are additional costs but at the moment, have the possibility of direct mail but more successful.