Corporate Identity And Its Major Elements

By | November 28, 2014

The kernel of corporate identity – Color codes the details: the logo, trademark, fonts, colors, names of businesses (goods) and a slogan. These elements are almost no modifications at all sites have a corporate style. Developed corporate style is one of the major advertising and marketing tools of any good company. Development of corporate identity – the main objectives: – promote a more positive image of the company – to maintain corporate culture of the organization – to improve the effectiveness of advertising company with customers – to promote the growth of the company's reputation in the market – be trusted partners and customers. Corporate identity is characterized by its The original set of color, semantic, and graphics and other tools to assist in creating your own system. Usually it is perceived visually.

Corporate colors is important to choose colors for no one logo, but for the entire brand image, taking into account the internal and external documentation, painting the walls in the offices and the color of carpet in the meeting room. Two or three primary colors – the only question is seemingly simple. This is a whole work to which should involve not uncommon, and psychologists colorists. On the other hand, in respect of corporate colors and fonts, sometimes works fine 'theory break stereotypes', in which attention can bring an unexpected turn. Firm Sometimes it is an unusual type font is a major component of corporate identity. Letters in different font character image, saturation, slope, size. It is created individually, as well as logo. Definitely, the presence of a corporate font favorably distinguish your company from others, but still it is not an integral component of corporate identity – you can use ready-made fonts (only those that are not nobody's right to extend intellectual property).

Business card element from which to start business contacts. After dating is an exchange of business cards. In fact, business card is essentially a mini-representation of your company. For example, visiting the exhibition business, going after numerous meetings, his business card, the customer will choose with whom to communicate, despite the series of cards and selecting the most representative and beautiful. Blank is a sheet of paper with the name of the institution, firm or partially printed text that is required for document on a particular form. Since the letters and other documents are usually converted to the other party, then Form certainly should reflect the specifics of your company, namely, the corporate identity. Corporate Website In today's world with the development of Internet and e-mail to one of the first places came the issue of corporate style electronic documentation. To her rank as blank e-mail. Corporate website no longer be considered an achievement. Now even many small companies have their own websites. And the finished design solution for site, in harmony with other parts of corporate identity, it would be nice to have on hand at the very beginning.


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