Consistent brand strategy leads to new name for SaS eCommerce solution Jena, Munich, may 18, 2010 – after the takeover in November 2009 of the on demand eCommerce provider Truition by CDC Software is a rebranding of the named Truition of distributed SaS eCommerce solution these days so far. The brand conversion and the common branding “CDC eCommerce” is the logical consequence of the takeover took place in November. ECommerce more than just a brand change means CDC. CDC will connect with the in-house CRM and ERP systems seamlessly the eCommerce solution of Truition the CDC connector integration platform. So customers can build for the first time an end-to-end online sales platform from a single source. “Thus we create not only a clearer communication in the sense of a single brand strategy, but can now rely on an integrated solution for the professional e-commerce as a powerful partner for business software”, as Klaus FEIERLEIN, sales manager at CDC Software in Munich. CDC Software belongs to the top 20 enterprise software providers and serves approximately 6,000 customers, including Fujitsu, Coca-Cola, or Barclays. Truition reaches 150 so far customers with their 1998 successfully on the market of established on demand eCommerce solution worldwide.
For CDC Software, the entry in the lucrative and fast-growing cloud computing and software-as-a-service market, as well as a complement of the CRM product portfolio with an online sales application means the acquisition. “We are pleased, to market with a strong partner on our side of our product even better. The proven technology receives an additional growth potential products with the new branding and in conjunction with the other CDC”, so Cyrus Saino, General Manager Europe at CDC eCommerce. Company Description CDC eCommerce is a leading on-demand E-commerce-platform for retailers and manufacturers, which allows the effective sale of products through various online sales channels and across national borders. Represented in ten countries with more than 150 E-commerce sites, CDC offers a unique combination of technology and professional services, allowing customers with optimum conditions for successful trading on the Internet e-commerce. Many leading brands such as Wolford, Fujitsu, Dell financial services, or Pelican use CDC eCommerce for the operation of your business processes. Company contact: CDC eCommerce c/o Truition GmbH Diana Knopf Leutragraben 1 07743 Jena Tel: + 49 (0) 3641 5733370 E-Mail: Web: PR contact: Bestsidestory GmbH Elke Abdullah spinning str. 7 04179 Leipzg Tel: + 49 (0) 341 39 29 98 90 E-Mail: Web: