App Economy

I say to time blog: are apps – Bonn – applications – everyone is talking about. An application is nothing more than the application of standardized technology for a well-defined purpose. The clearly focused benefits for a clearly defined customer group is in the foreground. Using networked which offer existing technologies in the device and the environment, surprisingly many, perfectly tailored to the tasks of the user applications offer the programs. “What you can learn from it: known technologies, wisely combined, offer unexpected opportunities in very simple solutions for defined tasks.” No longer is the focus the product with its specific features, but the application connects the technology building blocks. I like it in my almost four years ago written book systemInnovation – redesigning the world ‘ have formulated: infrastructure of knowledge and action focused on the tasks of the customers used leads to the system innovations that are setting the trends for the future. The resulting new business models design “Fundamentally new value chains and fundamentally change the roles of all companies in the market”, explains Bruno Walker, Managing Director of consultants of Origo.

Bjorn Behrendt, Managing Director of the service community is however also limits the development when it comes to mobile application scenarios: “Android, phone 7, iPhone OS, RIM and Symbian MeeGo will share the market of operating systems among themselves, and the app craze is over soon. The leaf will turn to direction of browser-based applications. Android supports Flash 10.1, comes a mobile Adobe Air and Firefox or Opera allow mobile applications with HTML 5/CSS. Also waiting for us data bottlenecks, because Smartphone sales grow 30 percent per quarter with a 16-percent share of the world market. Gartner predicts that there will be 2013 be more smartphones than PCs with 1.82 billion.

The use of the Internet on these devices is five times higher than in others. As a data volume only via Web technologies such as 4 G and large infrastructure investments, can be cushioned. It is apparent whether operator or the software giants make these investments and find new business models. Run first experiments from Google with a 1 Gigabit broadband.” Bernhard Steimel, spokesman for the Voice days plus and the smart doesn’t believe service initiative, in this scenario. Browser-based applications will not displace apps. From a developer perspective, it is certainly a horror idea, to develop programs directly for multiple mobile platforms and end device configurations. Therefore, it is not surprising that browser-based applications are desirable. The purely technical point of view but hides the law of critical mass and the user’s perspective. Apple’s app store is more than just a dynamically growing department store for small software programs for the advertising industry. In combination an own ecosystem with high entertainment value which is with iTunes, that M-commerce applications integrated in a perfect manner. The Appstore from Apple and Google have long exceeded the critical mass, in order for any further User constantly increasing its value. This creates brand loyalty, high involvement and high use stability of the user. High involvement is ideal for companies to compete with user interaction. Use stability allows for the first time permanent optimization in mobile marketing”, so consultants Steimel. Go to the complete message.